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Here, then was the resulting prototype for the Whizzeroo-Q-Guru. As you can see, the design team missed critical parameters on size and usability. With the Borbely Tube requiring not only J Band parameter monitoring, but also K and H band parameter monitoring, there was no possibility of attaining either the desired small footprint necessary for charcoal cooking temperature control, or the simplified user interface so necessary for the target audience: BBQ cooks.

However, what you cannot see is the final projected manufacturing cost of this Cadillac of temperature controllers. Our marketing forecasters' most optimistic projections were resulting in an anticipated selling price of $17,000 per unit. And there was one more problem....