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Our fair city recently acquired a new Starbucks Coffee shop.
Having heard all the news and excitement, including an April Fool's
Day spot on National Public Radio, we eagerly awaited our opportunity
to sample this highly touted coffee. Having done so, we just want to
know why has everyone gone gaga over this company and their product?
Actually, we know the answer: Marketing. It has nothing to do with
their product. It has everything to do with marketing. Nothing else
can explain how such an arrogant company can sell such a limited product
line of such limited appeal and generate such success. Which leads us
to the following drop by drop account of our experiences with Starbucks:
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